There are two categories of reception tags: reception-positive and reception-negative. Reception is tagged based on research into audience response to a media object on social media platforms, review aggregator sites such as Rotten Tomatoes, critical commentary and thinkpieces, etc. As such, reception tags reflect what the mmrl team was able to uncover about popular reception, and does not reflect the mmrl team’s own judgements on the quality of representation in the media object (see Bias Tags).
Reception tags are composed of two parts. The first part is the primary tag. Primary tags are standardized “umbrella” tags that denote positive or negative reception toward broad phenomena in media, such as “unnuanced representation of POC experience/racism,” and as such can be applied to a variety of different media objects. The list of primary tags is constantly evolving based on trends in popular reception.
The second part of a reception tag, or the secondary tag, elaborates on the umbrella tag. For example, the secondary tag following the aforementioned umbrella tag may specify what type of POC experience was represented, which audience groups took issue with that representation, and any other relevant details.
Secondary reception tags are not standardized and are applied at the tagger’s discretion. Not all umbrella tags will be accompanied by secondary reception tags.
Reception-positive umbrella tags include:
- challenges stereotypes and tropes about disabilities
increased visibility / investment to poc characters in adaptation
queer creative / production team for story centered on queer experiences
Reception-negative umbrella tags include:
- reinforces stereotypes and tropes about POC
decreased visibilty and/or investment in story of women / genderqueer characters in adaptation
non-disabled creative / production team for story centered on disabled people’s experiences